When the frozen world in the northern hemisphere, a select group of international journalists to the south towards the warmth of Rio Fashion Week in Rio de Janeiro.
While the Sao Paulo Fashion Week is the largest and most famous in Brazil, Rio slowly gaining recognition in the international fashion scene, despite often being known for its expertise in swimwear. Anyone who came to Rio would be a pleasant surprise to find brands that are redefining the identity of the Brazilian fashion. Chic Sportswear is the new word.
Mara Mac, one of the highlights of Fashion Rio, sent down the track echoes Carioca style and effortless cool. The timeless and sophisticated collection was a perfect blend of sport and fashion. Dark blue and contrasting bring a breath of fresh air for the nautical theme.
Melk Z-Da, is considered a promising star of Brazilian fashion, typically use a lot of Brazilian handicraft. Rustic materials were mixed with intelligent and technologically advanced fabrics downloaded forms - natural and palette, complete with a real wood laminated.
Lucas Nascimento have long been working with big names like Giles Deacon, Luella Bartley, Jonathan Saunders and Basso and Brooke. The London-based designer decided to return to Brazil and take the next step by investing in its own brand. Think of textures, he created a very sensual and tactile collection; strands of mohair, merino wool and silk combined with lurex, metal and plastic.
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